Design DNA
White ground, a light high-contrast serif for every headline and a tan pill button as the only colour. Bullet-dot eyebrows (Since 1854, Our offering) sit above each block in tiny caps. Photography is warm, lens-flared and shot in sunlight, used full-bleed under the hero and as a three-up card row where each card carries a caption, a paragraph and a small circular arrow. A charcoal band holds the about text in a narrow right-hand column, a long FAQ accordion runs on hairline rules, and the footer closes with the wordmark set enormous across a grey panel.