Serious Business

Item: Serious Business
Rating: 7.1

Branding agency for B2B tech scaleups in Europe and the Americas.

serious.business Save page

7.1/10MABTU rating

DESKTOP · 1440 × 9,320/ ↗

MOBILE · 390

Section outline · Home

01heroGiant wordmark, embossed smiley, small video thumbnail
02aboutFact counter slider beside mission line
03servicesFour colour bands: strategy, identity, website, product
04workTwo-column case study image grid1,942
05blogThree cream insight cards1,701
06logosClient logos and award logos with counts
07ctaBlack contact tile beside lilac free-offer tile
08footerLinks, emails and giant wordmark with smiley

Rating · Home

Visual design7.5

UX & clarity7.0

Originality7.6

Craft & consistency7.2

Motion6.5

Performance & a11y6.0

This page scores 7.1; the site score weights the home page double.

Main colours

Light·coloured background·vivid

Typography

PP Moriheading · font · self-hosted PP Moribody · font · self-hosted

Stack & style

Lenis WordPress Three.js Swiper WebGL canvas

Bold typography Playful Hamburger-only nav Logo cloud Pinned sections Preloader Process steps Smooth scroll Stats band Text reveal

Also: Cloudflare, Google Analytics

Design DNA

Flat bubblegum-pink canvas with a heavy grotesk wordmark spanning the top, a light serif for secondary lines and black pill buttons with arrow circles. The hero is mostly empty pink with an embossed smiley 'SB' logo and a tiny video thumbnail. A 'Serious facts' counter slider sits beside a mission line, then four full-width service bands in lilac, white, yellow and black, each with a large title, deliverables list and one project image. A two-column case grid, three insight cards, client and award logo grids, two CTA tiles (black and lilac) and a giant wordmark footer follow.

Worth borrowing

Emboss the logo into the page colour as the only hero graphic.
Stack services as full-width colour bands, each with a title, deliverables list and one project image.
Close with two side-by-side CTA tiles: a free offer and a plain contact request.