Design DNA
White and pale grey page with a tight medium grotesk, black buttons and tiny uppercase eyebrows. The hero centres a two-line headline over a wide meadow photo carrying dark glass widgets (steps, sleep score, trends, segments) in a three-step connect, data, act flow. Four cards cover wearable-free data, then dark and brown glass cards over blurred photography explain archetypes, tags, insights and scores. A signal taxonomy in five columns, a brown photo band with use-case cards, a developer tools panel, outcome stat cards, trust columns, an FAQ and a dark field-photo CTA follow.