folk

Item: folk
Rating: 7.9

A lightweight CRM that captures contacts and automates busywork.

7.9/10MABTU rating

DESKTOP · 1440 × 8,552/ ↗

MOBILE · 390

Section outline · Home

01heroCream, inline signup, hands-holding-UI photo1,156
02logosHairline logo grid plus three star ratings
03featureDiagram of sources feeding the CRM
04featureBlue band, rounded extension screenshot3,377
05featureYellow band, enrichment table shot
06featureGreen band, sequence builder shot
07featureLilac band, activity timeline
08integrationsFour tiles of app icons and API318
09testimonialsQuote cards with highlighted phrases and a video717
10trustCompliance badges row359
11ctaBoxed form on cream1,045
12footerFour-column link map with comparison pages

Rating · Home

Visual design8.0

UX & clarity8.0

Originality7.5

Craft & consistency8.0

Motion6.5

Performance & a11y9.0

This page scores 7.9; the site score weights the home page double.

Main colours

Light·white background·mono

Typography

Uxum Grotesqueheading · sans · self-hosted Interbody · sans · self-hosted Founders Groteskaccent · sans · self-hosted

Stack & style

Webflow jQuery Google Fonts

Minimal Editorial Rounded / soft Product-UI-led Logo cloud Pricing table Review badges Sticky header

Also: Cloudflare, Google Analytics, Google Tag Manager, Intercom

Design DNA

Cream hero with a serif italic word dropped into a sans headline, an inline two-field signup instead of a button, and a photo of hands holding the CRM UI. Below, each capability owns a band tinted a different pastel (blue, yellow, green, lilac) with one large rounded screenshot and a small right-aligned 'Explore' link. Logo wall sits in a hairline grid with three star ratings beneath. Testimonials are quote cards with the key phrase highlighted in colour. Footer is a dense four-column link map.

Worth borrowing

Tint each feature band a different pastel so a long product page stays navigable.
Put the signup fields inline in the hero instead of a button that scrolls elsewhere.
Highlight one phrase per testimonial in the product colour so quote cards can be skimmed.