mud

Item: mud
Rating: 7.5

Natural wash and care products for outdoor dogs.

7.5/10MABTU rating

FAQ

DESKTOP · 1440 × 8,105/ ↗

MOBILE · 390

Section outline · Home

01heroRounded product photo card with heavy caps753
02manifestoCentred brand statement
03productsThree product cards792
04pressBlack band of awards and quotes
05featureDog portrait card with caps753
06facts3D wordmark beside fact slider
07magazineStory cards with overlay titles862
08ctaCentred caps and button
09bannerFull-width photo
10ugcFour customer photo tiles636
11footerNewsletter, link columns, giant blob logo697

Rating · Home

Visual design8.2

UX & clarity7.8

Originality8.2

Craft & consistency8.0

Motion6.0

Performance & a11y5.0

This page scores 7.5; the site score weights the home page double.

Main colours

Light·white background·mono

Typography

Denim INKWDheading · font · unknown Denim INKWDbody · font · unknown Simon Monoaccent · mono · unknown

Stack & style

Shopify Remix / React Router React

Minimal Bold typography Monochrome Photography-led Horizontal scroll Logo cloud Sticky header

Also: Klaviyo, Cloudflare, Google Analytics

Design DNA

White page, black and warm grey palette. Rounded hero card with a studio shot of the brown dog-wash bottle, tennis ball and blue lead, and heavy white condensed caps (EVERYDAY ESSENTIALS FOR OUTDOOR DOGS). A centred manifesto paragraph, three product cards with outlined and black mono buttons, a black press band of awards, then a dachshund portrait card, a blobby inflated 3D wordmark beside a fact slider, magazine cards with caps overlays, a UGC grid and a giant blob mud logo in the footer. Typewriter mono for small labels.

Worth borrowing

Pair a soft, inflated 3D wordmark with strict heavy grotesk caps for contrast.
Run press quotes and awards as a black band of small logos with one-line quotes.
Set buttons and labels in typewriter mono, outlined for Learn more and solid for Add to cart.