Kindsight

Item: Kindsight
Rating: 7.1

Fundraising intelligence and CRM software for nonprofits, education and healthcare.

kindsight.io Save page

7.1/10MABTU rating

DESKTOP · 1440 × 8,190/ ↗

MOBILE · 390

Section outline · Home

01heroOlive band, serif headline left, stacked dashboard and portrait cards right990
02social proofGrid of G2 award badges592
03featuresPhoto with UI card left, copy right1,986
04featuresCopy left, photo with letter card right
05featuresPhoto collage with profile cards, coral button
06productsThree outlined product cards with links752
07logo cloudRow of nonprofit logos
08testimonialCoral panel with serif quote and line flourish
09industriesThree photo cards: education, healthcare, nonprofits933
10valuesThree cream cards with italic serif titles842
11ctaBeige band with olive pill button and line art438
12footerOlive footer with newsletter and link columns

Rating · Home

Visual design7.4

UX & clarity7.2

Originality7.0

Craft & consistency7.2

Motion5.0

Performance & a11y7.7

This page scores 7.1; the site score weights the home page double.

Main colours

Light·cream background·vivid

Typography

Times Nowheading · serif · self-hosted Founders Groteskbody · sans · self-hosted Helveticaaccent · sans · system

Stack & style

WordPress jQuery AOS

Editorial Photography-led Product-UI-led Logo cloud Marquee Mega menu Review badges

Also: OneTrust, HubSpot, Google Analytics, Google Tag Manager, Cloudflare, WP Engine

Design DNA

Cream page with a deep olive hero and footer, a light serif display face with italic emphasis words and a lime button. The hero stacks dashboard cards and a portrait with a donor score ring. A G2 badge wall follows, then alternating split rows pairing staff photos with small floating UI notifications (new records matched, send thank-you letter). Three outlined product cards, a nonprofit logo row, a coral testimonial panel with a hand-drawn loop line, sector photo cards with orange chevrons, three value cards and a beige CTA with a line flourish.

Worth borrowing

Pin a tiny product notification card onto the corner of a staff photo to show software in context.
Italicise one word per serif headline to add warmth to B2B copy.
Draw a single hand-made line flourish across the testimonial and CTA panels.