KFC Italia

Item: KFC Italia
Rating: 7

Loyalty programme page for KFC's Italian restaurants.

7.0/10MABTU rating

App

DESKTOP · 1440 × 900/loyalty ↗

MOBILE · 390

Rating · Home

Visual design7.2

UX & clarity6.3

Originality6.8

Craft & consistency6.8

Motion6.5

Performance & a11y8.5

Main colours

Light·white background·mono

Stack & style

Next.js Bootstrap React

Bold typography Playful Floating CTA Sticky header

Also: Google Analytics, Google Tag Manager, Meta Pixel, Cloudflare

Design DNA

Brand red fills the viewport and is patterned with repeating tilted 'EASY TO ENJOY' lines in a slightly darker red, so the background reads as texture rather than flat colour. Over it sits one enormous white condensed ENJOY with a heavy drop shadow, and a small yellow outlined 'Scroll down' cue with a chevron. The white header keeps the wordmark left, a red 'Order now' pill and a profile link right; a vertical tab rides the right edge.

Worth borrowing

Pattern a flat brand colour with repeated tilted slogan text to create texture without imagery.
Give one oversized display word a hard drop shadow so it lifts off the same-colour ground.
Mark the scroll cue in a second brand colour outline so it survives on a saturated field.