Design DNA
Cream canvas with a light, slightly quirky serif display face where one phrase per headline turns tomato-red, deep plum bands, and pill buttons in solid and outlined red. Centred hero over a cropped plum-sidebar dashboard mockup. Country cards pair a city photo with a stats list (capital, Big Mac price, expat share, rent). A plum band holds a tilted cut-out portrait and a service list with red links. Benefits use house-silhouette tiles in yellow, plum, red and beige, followed by large red serif stats and a tilted yellow house-shaped CTA card on plum.