Design DNA
Template: alternating near-black (#0D0D0D) and bone (#F1F0EC) bands, a tight neo-grotesk in two-line statements ('Quiet by design. Radical by nature.') with tiny tracked uppercase eyebrows. Product photography is art-directed on raw concrete with hard shadows: a wide hero shot, a head-on handlebar close-up and a pair of lifestyle frames. A split engineering block with a numbered spec list, a dark spec strip of four big figures (80 KM, 2.5 H, 17 KG, IP67), three soft tech cards, a 'time of day' row of cards with one inverted, and a black reserve CTA.