Design DNA
Template: alternating pure black #000 and warm cream #F2EFE8 bands. Headlines in light wide-tracked all-caps serif-ish grotesk at modest size, tiny letterspaced eyebrows (THE CATALOGUE, WHERE WE WORK), thin outlined buttons. Hero is a dusk cabin photo with three small stats; a spaced manifesto line (WE KEEP THE LIST SHORT) sits alone on black; a full-bleed Plate No. 1 listing with price. Listings as a horizontal catalogue of photo cards, areas as four tall portrait tiles, a three-step quiet-sale process on white cards, a stats row, a philosophy split, a film-tour block, a big quote, journal trio and an email capture.