Design DNA
Template: warm cream #EFE6D8 upper half turning to charcoal #1B1B1A, with vermilion #F04A1E for the italic accent words and the CTA band. Headlines are a tall condensed serif set very large, with lines staggered left and right and alternating roman and italic ('Make people care.', 'Beautiful is not the KPI.'). Tiny mono labels carry section numbers and metadata. Work is shown as big case entries where the project name (SØL, NOMA OBJECTS, ARC/01) overlaps its render. A dark band sets 248%, 41M+ and 3.6× in huge condensed numerals; the page ends on a flat vermilion CTA.