Futura Brand Guidelines

Item: Futura Brand Guidelines
Rating: 7.1

Framer template for publishing a brand book online.

A Framer Marketplace template by Bolim Design. Its words and photos are demo content.

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7.1/10MABTU rating

Home

DESKTOP · 1440 × 12,381/ ↗

MOBILE · 390

Section outline · Other

01header900
02features grid011,407
03features grid023,354
04features grid031,788
05features grid042,592
06features grid051,635
07footer615

Rating · Other

Visual design7.2

UX & clarity7.0

Originality6.8

Craft & consistency7.2

Motion5.5

Performance & a11y9.0

This page scores 7.1; the site score weights the home page double.

Main colours

Light·cream background·vivid

Typography

Asulheading · font · google Latobody · sans · google

Stack & style

Framer React Google Fonts

Minimal Editorial Gradient-heavy Illustration-led Sticky header Marquee Tabs

Design DNA

Template: cream paper (#F6F1E7) divided into numbered chapters (01 Strategy, 02 Logo, 03 Colors, 04 Typography, 05 Assets), each opening on a tall panel filled with a lime-to-orange gradient and its title set bottom-left. Content sits in thin-bordered boxes on a strict grid: purpose/vision/mission as three cards, tone-of-voice as 'we are X, but not Y' pairs, swatches as five tall colour blocks with names and hexes, a proportion bar for hierarchy, and do/don't logo grids with light strike-throughs. Typography specimens show Asul and Lato with full character sets and tracking comparisons.

Worth borrowing

Open each chapter with a full-width gradient panel carrying only the number and the section name.
Show colour hierarchy as one horizontal proportion bar with percentages instead of a swatch list.
Present tone of voice as 'we are bold, but not arrogant' pairs in three small bordered cards.