Design DNA
Cream canvas, black grotesk headings, cards with thin black borders and hard offset shadows. Coral full-width bands hold outlined pill tabs and a pricing card. Four framed images in orange duotone (vintage café photo, line drawings, a node sketch) explain the formats. A black band lists four numbered steps in coral numerals, then plain text sections, a founder photo in a framed card and a boxed closing CTA. Very compact, centred column.