Design DNA
Cream canvas with a deep forest-green hero and buttons, a light italic serif for headlines ('Vitality, refined.') and small letter-spaced uppercase eyebrows in parentheses. Two photo cards split visitors into full-service care or direct access, each with its own CTA. Four clinician portraits with credentials, three numbered step cards with thin serif numerals, a rating summary with review slider, before-and-after member photos and big clinical stats, then two grouped FAQ accordions.