Design DNA
Pale cream page with a condensed serif for headlines and small sans body, black pill CTAs and a black announcement bar. The hero headline has circular cut-out portraits set inline between the words. Every product card (a deep aubergine Slack-style recognition feed, testimonial quote boxes, achievements report) is framed by flat green illustrated leaves poking out of its corners. Stats sit in mint outlined pills, sections alternate cream and pale sage with a leafy scalloped top edge, and a round 20,000 trees badge adds a stamp.