CO'CŌŌN

Item: CO'CŌŌN
Rating: 7.2

Chunky knitted and plush blankets in curated collections.

cocoonblanket.com Save page

7.2/10MABTU rating

DESKTOP · 1440 × 7,543/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed warm video with two outline buttons900
02collectionPhoto tile with copy beside packshots736
03collectionPackshots beside fur texture tile720
04videoFull-width cinematic band760
05logo cloudPress logos216
06product gridTwo rows of four packshots
07reviewsPhoto and quote cards slider769
08ctaQuiz collage band750
09footerDark footer with outline wordmark and newsletter

Rating · Home

Visual design7.9

UX & clarity7.2

Originality7.2

Craft & consistency7.5

Motion6.0

Performance & a11y6.0

This page scores 7.2; the site score weights the home page double.

Main colours

Light·off white background·mono

Typography

Marcellusheading · serif · google Maison Neuebody · sans · self-hosted

Stack & style

Shopify Lenis

Minimal Editorial Luxury Photography-led Hero video Logo cloud Parallax Smooth scroll Sticky header Testimonial slider Transparent header

Also: Meta Pixel, Klaviyo, Cloudflare, Google Analytics

Design DNA

Soft grey-white store with thin light serif uppercase headlines, tiny sans UI and outlined rectangular buttons. Hero is a warm film-like video of a woman outdoors. Collections alternate large moody photo tiles with overlaid headlines (Founder's Favorites, New Arrivals) and square packshots of chunky blankets on pale grey. A full-width cinematic video band, press logos, solid and striped collection rows, review cards paired with photos and a quiz CTA collage lead to a dark footer with a big outlined wordmark.

Worth borrowing

Mix large moody lifestyle tiles with small pale packshots inside one product grid.
Shoot every product on the same light grey so colour variants read as a set.
Pair each short review card with a customer photo in alternating tiles.