Club Athletic

Item: Club Athletic
Rating: 7.2

Small-group strength training squads in New York and Chicago.

clubathletic.co Save page

7.2/10MABTU rating

DESKTOP · 1440 × 6,113/ ↗

MOBILE · 390

Section outline · Home

01heroSunset group photo on pier, centred caps, white button
02introSplit heading and large statement
03statsThree grey tiles: squad size, sessions, coaches
04featuresThree black-and-white photo cards
05testimonialsMember quote and photo cards
06pricingThree membership columns with black buttons
07formOutlined lead form with location select
08ctaBlack band with apply button
09footerMono link columns, locations, app badges, serif wordmark

Rating · Home

Visual design7.5

UX & clarity7.6

Originality7.0

Craft & consistency7.4

Motion5.5

Performance & a11y6.7

This page scores 7.2; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Founders Groteskheading · sans · self-hosted Founders Groteskbody · sans · self-hosted Roboto Monoaccent · mono · google

Stack & style

Framer React Google Fonts

Minimal Monochrome Photography-led Swiss grid Hero video Marquee Pricing table Stats band Sticky header

Also: Google Analytics, reCAPTCHA, Meta Pixel, Google Tag Manager

Design DNA

White page with a light uppercase grotesk for headings, a serif wordmark, and tiny black mono tags ('HOW IT WORKS') above each section; the only colour is a neon-green Apply button. The hero is a golden-hour photo of a group on a Brooklyn pier with 'DISCIPLINE. SHARED.' A split 'What is a squad?' statement is followed by three grey stat tiles (20 max squad size, 2x per week, 1–2 coaches), three black-and-white photo cards for a week in the squad, member quote cards, three membership columns with black buttons, an outlined lead form and a black CTA band.

Worth borrowing

Answer the product's core question in a two-column 'What is a ...?' statement right after the hero.
Show the offer as three grey number tiles with a big figure and a two-line label.
Keep all photography black-and-white and spend colour only on the Apply button.