Ploy

Item: Ploy
Rating: 8.1

AI marketing platform that builds, optimizes and grows your website.

8.1/10MABTU rating

DESKTOP · 1440 × 10,343/ ↗

MOBILE · 390

Section outline · Home

01heroRounded photo card, caps headline, two CTAs, announcement chip1,026
02logo cloudTrusted by high-horsepower teams216
03problemFaded caps with 3D object, three step cards971
04featuresPink panel with three stat cards729
05featuresYellow panel with activity feed cards981
06featuresBlue panel with playbook cards carousel909
07productsThree product columns1,873
08audiencesEnterprise, agencies, startups list1,029
09ctaURL input with Start Free691
10footerRounded black footer, AI summary chips, link columns1,862

Rating · Home

Visual design8.3

UX & clarity8.0

Originality8.2

Craft & consistency8.0

Motion6.5

Performance & a11y9.0

This page scores 8.1; the site score weights the home page double.

Main colours

Light·off white background·vivid

Typography

FK Screamerheading · font · self-hosted Geistbody · sans · google

Stack & style

Astro Tailwind CSS Swiper React

Bold typography Playful 3D Product-UI-led Custom cursor FAQ accordion Floating CTA Hero video Logo cloud Marquee Sticky header Tabs Text reveal

Also: PostHog, Meta Pixel, Cloudflare, Google Analytics, Google Tag Manager

Design DNA

White and light-grey canvas with an ultra-condensed heavy caps display face for every headline, often split across the width ('THREE ... ENGINES', 'ONE ... PLATFORM'). The hero is a rounded photo card of an inflatable green object with white caps text and an announcement chip. Inflatable 3D shapes in lime and yellow reappear as mascots. Feature bands are full-width rounded panels in flat pastel pink, yellow and blue, each holding white stat or activity cards with small UI details. Plans sit in a pale-blue audience list, then a URL input CTA and a rounded black footer.

Worth borrowing

Split a two-word headline to opposite corners of the section to create tension and whitespace.
Use one recurring inflatable 3D mascot object in different colours across bands.
Stack flat pastel rounded panels (pink, yellow, blue) each with white product cards.