Carrot

Item: Carrot
Rating: 7.4

Waste management data platform for property owners and tenants.

carrot.tech Save page

7.4/10MABTU rating

DESKTOP · 1440 × 6,976/ ↗

MOBILE · 390

Section outline · Home

01header67
02heroThe Operating System that Enables Circularity824
03features grid507
04media textCommercial Real Estate498
05media textResidential real estate498
06stepsHow it works1,490
07features gridBenefits1,607
08footer403

Rating · Home

Visual design7.6

UX & clarity7.0

Originality8.0

Craft & consistency7.2

Motion5.5

Performance & a11y9.0

This page scores 7.4; the site score weights the home page double.

Main colours

Light·coloured background·vivid

Typography

Signifierheading · serif · self-hosted DM Sansbody · sans · google

Stack & style

Next.js Sanity Google Fonts React

Minimal Bold typography Editorial Live chat Logo cloud Process steps Review badges Transparent header

Also: Google Tag Manager, HubSpot, Vercel

Design DNA

Entire page on one acid yellow with black text, a light serif for headlines and a small grotesk for body. The hero pairs the headline with a solid black silhouette of a waste funnel on a dotted grid. Device mockups sit in slightly darker yellow tiles; real-estate use cases are split rows with city and recycling photos; a four-step 'How it works', a case study with black and white bar blocks, a logo wall, four benefit cards and a yellow footer.

Worth borrowing

Commit a B2B page to one loud background colour and let black type and silhouettes carry it.
Use a solid black object silhouette on a dot grid as the hero illustration.
Show a before/after metric as two plain black and white bars.