Design DNA
Template: white with a highlighter yellow #F7E86B, black and pastel blue, green and red secondaries. A fixed left sidebar lists Brand Overview, Logo, Color, Typography, Art Direction, In-use with tiny numbers; the right column is a two-column doc grid of section title and paragraph over hairline rules. Heavy black stencil-like wordmark and a hat-wearing blob mascot drive the hero and art-direction tiles. Colour swatches show HEX/RGB/CMYK with tint steps, type specimens show large 'Aa' with weight lists, logo pages show clearspace diagrams and do/don't examples with red crosses.