Sprig

Item: Sprig
Rating: 7.1

AI-agent research platform for enterprise surveys and user insights.

7.1/10MABTU rating

DESKTOP · 1440 × 11,999/ ↗

MOBILE · 390

Section outline · Home

01heroLeft-aligned small headline, black button, product window on gradient panel1,122
02logo cloudSingle row of mono customer logos
03introParagraph statement with dark lead phrase292
04featuresRepeated eyebrow, headline, gradient UI panel, three sub-features; Design, Deploy, Field, Synthesis
05capabilitiesBlack band with four outlined icon cards765
06trustGDPR, HIPAA, SOC badges beside copy500
07testimonialSplit dark logo tile and gradient quote slider942
08eventsPhoto and graphic card strip
09ctaCopy with button above gradient sphere panel
10footerLight multi-column link footer

Rating · Home

Visual design7.8

UX & clarity7.2

Originality7.3

Craft & consistency7.8

Motion5.5

Performance & a11y7.7

This page scores 7.4; the site score weights the home page double.

Main colours

Light·off white background·muted

Typography

ABC Diatypeheading · sans · self-hosted ABC Diatypebody · sans · self-hosted

Stack & style

GSAP ScrollTrigger GSAP Webflow Splide jQuery

Minimal Editorial Gradient-heavy Dark tech Product-UI-led Live chat Logo cloud Marquee Pinned sections Service area list Sticky header Tabs Testimonial slider

Also: Amazon CloudFront, Cloudflare

Design DNA

Warm off-white canvas with one neutral grotesk at small sizes; headlines pair a dark lead phrase with a grey continuation ('Enterprise surveys. Powered by agents.'). Each product block has a dot-and-word eyebrow, headline and arrow links above a wide panel where a white product window floats on a vertical gradient (peach to lavender, sage to grey, gold to olive). One near-black band holds four outlined capability cards; compliance seals are round black badges; a split dark/gradient testimonial slider, an event photo strip and a gradient sphere CTA close the page.

Worth borrowing

Float product windows on full-width vertical gradient panels that shift hue per section.
Write headlines as a dark lead phrase followed by a grey second sentence on the same line.
Mark each feature block with a tiny coloured dot and a one-word eyebrow (Design, Deploy, Field).