Betterment

Item: Betterment
Rating: 7.5

Automated investing, high-yield cash and retirement accounts.

betterment.com Save page

7.5/10MABTU rating

DESKTOP · 1440 × 9,937/ ↗

MOBILE · 390

Section outline · Home

01heroGradient with UI cards
02product chooserInvest, Cash, Retire rows726
03productsThree cards on arc1,423
04featurePhoto band761
05featureAPY card746
06trustPhoto, stat, three points
07statsThree stat tiles
08faqAccordion829
09ctaIllustrated road scene797

Rating · Home

Visual design7.8

UX & clarity7.8

Originality7.2

Craft & consistency7.8

Motion6.4

Performance & a11y7.0

This page scores 7.5; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

Season Mixheading · serif · self-hosted GT Americabody · sans · self-hosted

Stack & style

HubSpot CMS jQuery

Corporate / clean Gradient-heavy Rounded / soft Product-UI-led FAQ accordion Marquee Mega menu Pricing table Review badges Stats band Sticky header

Also: Hotjar, Meta Pixel, Segment, Google Tag Manager, Cloudflare, Google Analytics

Design DNA

Blue-to-sunset gradient hero with a crisp sans headline, yellow CTA and floating portfolio UI cards. A product chooser lists Invest, Cash and Retire rows with icons and arrows. Three product cards sit on a sunrise arc, then a photo band, an APY card with flying banknotes, a lifestyle photo with a 96% stat, trust points, stat tiles, FAQ, and an illustrated car on a hilly road before a navy footer.