Design DNA
Template: cream #F5F0E6 canvas, black #111 footer and one black manifesto band, tiny red-orange #D2462E eyebrows. Medium grotesk headings at modest size, small caps nav with a centred spaced BEETLE wordmark and a scrolling announcement bar. Full-bleed hero of a coat in motion with MADE TO BE KEPT in caps, four trust icons, four category tiles with labels on photos, product cards on warm beige backdrops, a split 'Four mills. Eleven people.' story with stats, bestsellers, three review cards and a journal row.