Allbirds

Item: Allbirds
Rating: 7

Comfortable everyday shoes and apparel made from natural materials.

allbirds.com Save page

7.0/10MABTU rating

DESKTOP · 1440 × 3,662/ ↗

MOBILE · 390

Section outline · Home

01heroWildly Comfortable. Super Natural.784
02features gridNEW ARRIVALS471
03testimonials
04features gridSummer Travel Essentials
05footerFOLLOW THE FLOCK763

Rating · Home

Visual design7.6

UX & clarity7.4

Originality6.8

Craft & consistency7.3

Motion5.5

Performance & a11y8.0

This page scores 7.2; the site score weights the home page double.

Main colours

Light·cream background·mono

Typography

Geographheading · font · self-hosted Geographbody · font · self-hosted Akkurat Monoaccent · mono · self-hosted

Stack & style

Shopify Vue Swiper

Minimal Photography-led Rounded / soft Hero carousel Sticky header Tabs Testimonial slider

Also: Meta Pixel, OneTrust, Google Tag Manager, Cloudflare, Google Analytics

Design DNA

Oat #ece9e2 canvas with charcoal #212121 announcement bar and footer. A floating translucent rounded header bar sits over a 16px-rounded split hero photo joined by a vertical mono-type 'DASHER NZ' ribbon and hand-drawn line doodles, with a small right-aligned tagline and two grey pills. Below: four muted colour-block category tiles (slate, brown, rose, sage) with a floating shoe, a white-card best-sellers carousel with NEW chips, three tall lifestyle tiles with light serif titles and outline Shop Men / Shop Women pills, and three small white value cards with mono labels.

Worth borrowing

Join a split hero with a thin vertical ribbon of repeated mono product name text.
Set category tiles on dusty colour blocks that echo each shoe's colourway.
Give every lifestyle tile two outline pills (Shop Men / Shop Women) instead of one generic CTA.