Design DNA
Template: cream paper (#F3EFE6) with near-black type; heavy condensed uppercase grotesk for the hero ('FORTY-TWO PLACES, AND WE WALKED EVERY ONE OF THEM.'), a light grotesk for statements and a monospace for metadata. Full-bleed misty valley hero with a floating black pill menu. Destinations run as an asymmetric editorial stack of large and small landscape photos with caps names and mono chips (month, group size). A snowy peak band with a mono data row, a journal index list, narrow testimonials with small photos, a numbered FAQ, an airplane-wing 'We'll be on the ground' moment and a dusk moor CTA.