Design DNA
Ultra-heavy rounded grotesk headlines with tight leading, handwritten margin notes and hot-pink pill buttons. Sections are large rounded panels in saturated yellow with orange blob shapes, magenta, pale pink and cyan. A monthly book carousel shows real covers on coloured cards with genre chips, 'How it works' uses tilted colour cards with line illustrations, a magenta panel lists genres as a giant stacked type block, and 'Why Aardvark' arranges tilted sticker labels around a logo. A crossing pink and cyan promo ribbon, a 3D patterned book box and members' choice covers with year badges finish the page.