Design DNA
Template: deep olive-charcoal (#2E3229) throughout with a single signal orange (#E8521E) for buttons, arrows and a pull quote, off-white text. Headings are a tall condensed uppercase grotesk, trip facts (Hike > 2 days > 45km, departure dates) in a typewriter mono. A trail-update bar tops the page, then review badges, three tour cards with pin icons and per-person prices, a guide intro with small photos, a polaroid-framed next departure panel, four activity photo tiles (Hike, Bike, Kayak, 4WD), a big orange quote, why-us list, journal, FAQ lines and an Instagram strip. Sections meet on torn-paper edges.