WWAKE

Item: WWAKE
Rating: 7.5

Fine jewelry mindfully made in New York City.

7.5/10MABTU rating

DESKTOP · 1440 × 5,509/ ↗

MOBILE · 390

Section outline · Home

01heroMacro jewelry-on-face photo, centred title810
02storyCentred paragraph and link292
03featureThumbnails, copy, large editorial crop728
04productsNumbered categories with product carousel644
05bannerFull-bleed necklace image
06featureHand photo, tagline, diamond collection list
07journalArticle cards521
08valuesThree brand statements
09collectionsThumbnail row of collections
10footerNewsletter, links, faint wordmark

Rating · Home

Visual design8.2

UX & clarity7.4

Originality7.8

Craft & consistency8.0

Motion5.5

Performance & a11y6.0

This page scores 7.5; the site score weights the home page double.

Main colours

Light·white background·mono

Typography

Unicaheading · font · self-hosted Unicabody · font · self-hosted

Stack & style

Shopify jQuery

Minimal Editorial Luxury Photography-led Booking widget Hero carousel Mega menu Sticky header Tabs Transparent header

Also: Hotjar, Klaviyo, Cloudflare

Design DNA

White canvas with full-bleed macro photography of jewelry on skin. Small, light grotesque type throughout; bracketed item counts next to links ('Shop [47]', 'Rings [163]') give a catalogue index feel. Hero is an extreme close-up with a centred collection title; then a centred story paragraph, a split of small product thumbs and a big editorial crop, a numbered category list with a product carousel, full-bleed necklace image, journal cards, three value statements and a thumbnail row of collections before an understated footer with a faint wordmark.