Precious

Item: Precious
Rating: 7

Studio for art direction, brand identity and design in Des Moines.

workbyprecious.com Save page

7.0/10MABTU rating

DESKTOP · 1440 × 5,113/ ↗

MOBILE · 390

Section outline · Home

01heroPrecious is a Des Moines, IA–based studio1,008
02portfolioWork1,497
03contentWe believe everyone is valuable and has their own unique story to tell.581
04testimonials731
05contentWe’ll help uncover what makes you precious.581
06footerLocation716

Rating · Home

Visual design7.1

UX & clarity7.0

Originality6.5

Craft & consistency7.3

Motion5.0

Performance & a11y9.0

This page scores 7.0; the site score weights the home page double.

Main colours

Light·off white background·mono

Typography

Editorial Newheading · serif · self-hosted Söhnebody · sans · self-hosted

Stack & style

Webflow Swiper jQuery Bootstrap

Minimal Bold typography Editorial Review badges Testimonial slider

Also: Google Analytics, reCAPTCHA, Cloudflare

Design DNA

Light grey and white bands. A light condensed serif with italic keywords sets the intro line, above a full-width ultra-bold condensed sans wordmark. Work shows as a 3x2 grid of project photos with name and a pill category tag, a black pill 'View all work' button, then centred serif statements, a mono-attributed testimonial slider with round arrow buttons, a CTA and a footer that repeats the wordmark right-aligned.