Woolmers Estate

Item: Woolmers Estate
Rating: 7.1

UNESCO-listed Tasmanian convict estate with tours, gardens and cottages.

woolmers.com.au Save page

7.1/10MABTU rating

FAQ

Section outline · Home

01headerPlan your visit112
02heroTwo World Heritage Sites, One Convict Walk820
03features gridUNSHACKLED Exhibition360
04features gridTwo World Heritage sites, One Combined Ticket947
05features gridGuided Tour937
06media textWake up in World Heritage872
07pricingExperience living history1,031
08contentA different story of convict Australia689
09footer1,516

Rating · Home

Visual design7.5

UX & clarity7.8

Originality6.3

Craft & consistency7.5

Motion5.5

Performance & a11y7.0

This page scores 7.1; the site score weights the home page double.

Main colours

Mixed sections·off white background·muted

Typography

Libre Baskervilleheading · serif · google Interbody · sans · self-hosted

Stack & style

WordPress jQuery Elementor

Editorial Corporate / clean Luxury Photography-led Hero carousel Pricing table Sticky header

Also: Meta Pixel, Google Analytics, Google Tag Manager

Design DNA

Sandstone, olive and cream palette with a serif whose second line is set in a lighter italic ("Two World Heritage Sites, One Convict Walk"). A donation strip sits above a white header with a crest wordmark and two pill CTAs in tan and blue. The aerial hero carries a left-aligned heading, small fact chips (distance, opening hours) and a row of five overlapping site cards with tag labels. Further down: a tan band for accommodation with a fireplace photo collage, a dark admission table with a blue Book Tickets bar, and a plan-your-visit list with icons. Photography is warm and low-saturation throughout.

Worth borrowing

Overlap a row of destination cards onto the bottom of the hero photo as the primary nav.
Set the second line of each heading in a lighter italic of the same serif.
Put the admission price table on a dark card so the booking bar reads as the page's main action.