Design DNA
White page punctuated by blush pink (#F7D9D4-like) and apricot bands, with a tall condensed serif for every headline and a plain grotesk for body. Deep indigo rectangular buttons are the only saturated colour. The hero pairs a short serif headline with a video-call photo of two women in overlapping frames. Two use-case cards show product screenshots with small monospace pill labels, then a blush quote card with tiny drawn birds and figures, a telehealth carousel card, a huge 'Why Whereby?' serif split, a six-icon features grid, three story cards, an FAQ and a CTA flanked by colourful hand-drawn characters.