Way

Item: Way
Rating: 7.2

Platform for brands to sell and manage curated experiences for loyalty and revenue.

7.2/10MABTU rating

DESKTOP · 1440 × 10,665/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed night city photo with wide caps900
02logo cloudLuxury hospitality brand logos145
03introCaps title, serif paragraph, mountain photo295
04introCaps title and serif paragraph251
05galleryStaggered tall experience photos with captions
06statsBurgundy band with four numbers
07testimonialsQuote cards between photos with arrows
08videoIllustrated hotel scene with play button
09productsCore platform photo and three product cards251
10ctaSerif line and burgundy button400
11footerFour bordered columns430

Rating · Home

Visual design7.8

UX & clarity6.7

Originality7.3

Craft & consistency7.1

Motion6.0

Performance & a11y7.7

This page scores 7.2; the site score weights the home page double.

Main colours

Light·white background·muted

Typography

Abcfavoritextendedheading · font · self-hosted Triptychbody · font · self-hosted

Stack & style

Swiper GSAP GSAP ScrollTrigger Webflow Google Fonts jQuery Bootstrap

Editorial Luxury Photography-led Hero video Logo cloud Stats band Sticky header Testimonial slider Transparent header

Also: Google Tag Manager, Meta Pixel, Typeform, Google Analytics, Hotjar, Cloudflare

Design DNA

Full-bleed night photo of a lakeside city with a fountain, an extended wide uppercase grotesk headline and serif body copy. Hotel and airline logos (Hyatt, Rosewood, Alaska) sit on warm off-white. Section titles are small wide caps in charcoal beside short serif paragraphs, above wide landscape photos of dusk mountains. A staggered column of tall experience photos (tailor, caviar, helicopter, library) scrolls down, then a deep burgundy stats band, quote cards interleaved with photos, a video still, three product cards and a burgundy-button CTA.

Worth borrowing

Pair an extended wide uppercase grotesk with a small serif body for quiet luxury.
Use a deep burgundy stats band as the only saturated block on the page.
Caption each experience photo with a tiny serif location line in the corner.