Watts

Item: Watts
Rating: 7.5

Air-dried beef chews with functional ingredients for dog health.

wattspet.com Save page

7.5/10MABTU rating

DESKTOP · 1440 × 7,509/ ↗

MOBILE · 390

Section outline · Home

01heroDog-walk photo with giant white watts wordmark and orange CTA71
02marqueeThin ticker of product claims755
03productPouch photo card beside copy and cut-out jerky with shop button889
04missionOrange panel with white pill benefit badges788
05ingredientsRow of rounded macro ingredient photos with plus buttons760
06sliderPill-shaped benefit slider with dog icon and arrows326
07timelineDay scrubber with stacked dog photos923
08statementCentred type among floating jerky sticks1,420
09reviewsGrid of dog photos and named review cards996
10footerOrange arched panel with links, newsletter and giant wordmark529

Rating · Home

Visual design7.8

UX & clarity7.1

Originality7.7

Craft & consistency7.5

Motion6.5

Performance & a11y7.7

This page scores 7.5; the site score weights the home page double.

Main colours

Light·off white background·vivid

Typography

Degularheading · font · adobe Degularbody · font · adobe

Stack & style

Shopify GSAP GSAP ScrollTrigger Lottie

Bold typography Playful Photography-led Rounded / soft Custom cursor Marquee Parallax Sticky header

Also: Klaviyo, Meta Pixel, Cloudflare, Google Analytics

Design DNA

Burnt orange #C2410C and off-white with black gutters framing large rounded cards, like panels pinned to a dark board. A heavy rounded grotesk sets short stacked headlines, and a giant lowercase watts wordmark overlays the dog-walking photo hero. Below: a split product card (pouch photo beside copy and a cut-out jerky stick), an orange mission panel with white pill badges, an ingredient row of rounded macro photos, a pill-shaped benefits slider, a Day 001 scrubbing timeline with stacked photos, floating jerky on white, a grid of dog review cards and an orange arched footer.

Worth borrowing

Frame every section as a rounded card on a black board so the page reads as a set of panels.
Show product results as a day-by-day scrubber with a stack of photos.
Build the review grid from customer dog photos tagged with name and breed.