vemvem

Item: vemvem
Rating: 8.1

Design-led dog apparel and objects sold online.

8.1/10MABTU rating

All

DESKTOP · 1440 × 9,903/ ↗

MOBILE · 390

Section outline · Home

01heroWinter '26 title, countdown numerals, pre-order pill
02marqueeRed strip 'Travels worldwide, quietly'
03imageFull-width model and whippet portrait with quote
04splitCopy and pre-order bundle left, portrait right
05imageFull-width white dog portrait
06productsLarge lifestyle image plus four product tiles with prices1,284
07price listText table of product names and prices
08category tilesThree dogs in coloured knits as category links
09imageFull-bleed red surreal art image
10manifestoFour quoted all-caps paragraphs in grid
11editorialThree story cards with read more903
12footerRuled link columns, giant black wordmark329

Rating · Home

Visual design8.6

UX & clarity7.6

Originality8.5

Craft & consistency8.2

Motion6.0

Performance & a11y9.0

This page scores 8.1; the site score weights the home page double.

Main colours

Light·cream background·vivid

Typography

Instrument Sansheading · sans · google Instrument Sansbody · sans · google

Stack & style

Shopify Alpine.js Splide

Bold typography Editorial Photography-led Swiss grid Horizontal scroll Marquee Process steps Review badges Sticky header

Also: Cloudflare, Google Tag Manager

Design DNA

Off-white canvas ruled into bands by thin black lines, with signal-red header bar and red marquee strips ('Travels worldwide, quietly'). Condensed uppercase grotesk for headlines and quotes ('"QUIET, WARM, FEW"'), giant thin countdown numerals for a pre-order drop. Photography is the brand: saturated studio portraits of whippets in knitwear beside models, red backdrops, a white dog with long ears. Product grid with small caps names and prices, a text-list price table, four-quote manifesto grid, editorial cards and a huge black wordmark footer.

Worth borrowing

Run a product drop as a full-width countdown with giant thin numerals and a split PRE——ORDER pill.
Separate bands with red marquee strips carrying a brand line instead of plain dividers.
Alternate full-bleed portraits with centred quoted slogans in uppercase condensed type.