Design DNA
Template: black (#0B0B0B) page with a saturated violet (#7B2FD0) accent and cream (#F3EFE3) type. The hero is a full-width condensed grotesk wordmark ('VELOUR' in cream, '& CO.' in violet) fading into a violet gradient, with manifesto paragraphs in small centred monospace. Sections are divided by thin grey rules: a four-cell stats row, a three-up menu of dark coffee photos with violet roast names, a process of source, roast and ship each with a dark 3D render (bean, drum, bag), visit hours in a ruled table, a solid violet statement band and a repeat of the wordmark above the footer.