Design DNA
Off-white ground with a widely tracked grotesk in caps for headlines and a casual handwritten script in tan for asides (In the heart of the city, Like king, Think Big). Chapters are numbered 01, 02, 03 with the number sitting inside the headline's own line breaks. Small portrait photographs float at the hero margins at different sizes, while feature bands go full-width: a charcoal restaurant block with a close-crop of a chef plating, a wide table-top shot for events. Buttons are hand-drawn ovals rather than rectangles, and an Instagram strip of six square crops sits above the footer.