Robot

Item: Robot
Rating: 7.2

Southern Africa production company for commercials and branded content.

therobot.tv Save page

7.2/10MABTU rating

Home

DESKTOP · 1440 × 12,556/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed reel with small inset video frame
02statementGlitch red display, manifesto paragraph
03workCentred video with sliver previews
04servicesPinned numbered list of four services900
05directorsGhosted giant words, director portraits2,912
06footerBone background, red R mark, contacts900

Rating · Home

Visual design7.6

UX & clarity6.6

Originality8.0

Craft & consistency7.2

Motion7.5

Performance & a11y5.5

This page scores 7.2; the site score weights the home page double.

Main colours

Mixed sections·black background·mono

Typography

OT Medium Extra Squeezedheading · font · self-hosted OT Medium Semi Squeezedbody · font · self-hosted

Stack & style

Webflow Three.js Lottie GSAP GSAP ScrollTrigger Lenis jQuery

Bold typography Sharp / geometric Video-led Hero video Pinned sections Custom cursor Text reveal Smooth scroll Preloader

Also: Cloudflare

Design DNA

Warm bone background alternates with black, separated by jagged sawtooth dividers that echo the logo. Type is a tall condensed grotesque in all caps, with a huge red 'Like a Machine' that glitches in. A small inset video frame sits over a full-bleed hero reel. Featured work is a centred rounded video with sliver previews either side, services are a pinned numbered list, then directors and press on dark grey with ghosted giant words. Footer returns to bone with a red stencil R.