Design DNA
Charcoal page with cream accents, a heavy rounded geometric sans for headlines and a custom TESORO wordmark. The hero pairs a neon-lit gamer photo with the wordmark and a short claim. A four-tile row of saturated orange, yellow, green and teal squares with dice-dot icons explains Connect, Activate, Spend, Reward. Each audience gets one big coloured panel (green, yellow, purple) with UI fragments, coins and hexagon photo badges, under headlines that fill with colour on scroll. The footer spells the wordmark out of clustered coloured hexagons.