Design DNA
Template: pure red (#FF0034) and white alternate full screens, with a single monospaced family used for everything — letterspaced uppercase display words (DESIGN, IDENTITY, MOTION) and centred all-caps mono body copy. Campaign imagery is black and white on the white bands and duotone red on the red ones, cropped into tight rectangles that break the column. Client work is titled by brand name alone (Jeep, Yamaha, Reebok, Muji, Supreme) with a short centred caption. Vertical mono labels run down the page edges.