Superpower

Item: Superpower
Rating: 7.7

Health membership with 100+ lab tests, a care team and a personal plan.

superpower.com Save page

7.7/10MABTU rating

DESKTOP · 1440 × 15,252/ ↗

MOBILE · 390

Section outline · Home

01heroPortrait with orange sun halo, two pill buttons, three facts848
02logo cloudStanford, Harvard, UCSF, Oxford logos163
03process stepsFour photo cards with UI overlays769
04product storyPinned device-in-hand photo sequence7,200
05pricingTwo-column comparison list with button869
06teamDoctor cards carousel626
07testimonialsVideo testimonial cards1,006
08social proofHorizontal strip of creator photos771
09pricingPortrait card, $349 list, stats and FAQ1,353
10ctaSun-halo portrait repeat1,566
11footerWhite card with newsletter, QR and link columns

Rating · Home

Visual design8.3

UX & clarity7.3

Originality7.6

Craft & consistency7.8

Motion7.0

Performance & a11y7.7

This page scores 7.7; the site score weights the home page double.

Main colours

Light·white background·mono

Typography

Nb International Proheading · font · self-hosted Nb International Probody · font · self-hosted

Stack & style

Webflow GSAP GSAP ScrollTrigger Adobe Fonts jQuery

Minimal Luxury Photography-led FAQ accordion Hero carousel Hero video Live chat Logo cloud Pinned sections Pricing table Process steps Review badges Sticky header Testimonial slider Transparent header

Also: PostHog, Google Analytics, Google Tag Manager, Segment, Cloudflare, Amazon CloudFront, Meta Pixel, Klaviyo

Design DNA

Warm amber and near-black photography with a glowing orange sun halo behind a profile portrait sets the hero, with small white type and white pill buttons. The body is white with a light grotesk and generous margins. A four-step how-it-works row uses photo cards with UI overlays, then a pinned scroll sequence of hands holding a tablet or phone showing the health dashboard in moody interiors. Membership pricing ($349) sits beside a portrait with biological-age overlay, then doctor cards, member video testimonials and a repeat sun-halo CTA.

Worth borrowing

Back-light a portrait with a soft orange sun disc to make the hero glow.
Tell the product story through a pinned sequence of hands holding the device in real rooms.
Overlay a single health metric (biological age 32) on the pricing portrait card.