Design DNA
White and pale grey page with a sturdy serif for headlines, mono micro-labels styled like figure captions (FIG. 01, 2026) and orange corner crop marks framing cards. The hero sets a white-on-navy headline block beside an orange-tinted SUV inside a viewfinder frame with ISOLATE/PLACE/RELIGHT steps. A research stats row of three framed figure cards, a cost comparison card ($81k vs $43k), a navy band comparing phone, background-swap and relit car photos, big grey numbered steps, a dashboard screenshot, a navy per-vehicle price block and a long FAQ follow.