Scale AI

Item: Scale AI
Rating: 7.2

Data, evaluation and deployment infrastructure for reliable AI systems.

7.2/10MABTU rating

DESKTOP · 1440 × 11,342/ ↗

MOBILE · 390

Section outline · Home

01announcementThin bar announcing new CEO88
02heroPinned black scroll story with changing lines and chips4,050
03statsDeep green panels with photo inset
04researchFloating image cloud around centred label
05customersRow of white customer outcome cards
06featuresThree grey cards with icons and links862
07blogNews bento with green partner tile1,312
08ctaTan panel with line drawing and black button751
09footerLink columns and oversized statement878

Rating · Home

Visual design7.4

UX & clarity6.6

Originality7.2

Craft & consistency6.8

Motion7.5

Performance & a11y7.7

This page scores 7.2; the site score weights the home page double.

Main colours

Mixed sections·white background·muted

Typography

Aeonikheading · sans · self-hosted Aeonikbody · sans · self-hosted

Design DNA

Mostly black canvas with a clean geometric sans in white, a green accent for small overline text and deep forest-green panels for big claims. A pinned hero swaps headline states as you scroll ('The world's most important decisions need reliable AI systems'), with mono enterprise chips. Large green cards with photo insets state '90% of the world's leading generative AI model builders are powered by Scale', a floating cloud of small research images surrounds a 'Research' label, then white customer cards, a three-card benchmark row, a news bento with a green Mayo Clinic tile, a tan legacy CTA with a line drawing and a footer with an oversized statement.

Worth borrowing

Scatter small image thumbnails in open black space around a single word to introduce a research section.
Set one bold claim at large size inside a deep green rounded panel with a photo inset.
Close the footer with the brand promise set as a two-line display headline.