Design DNA
White page, dark navy grotesk, with blue and green italic words marking the key phrase in every headline. The whole page is one argument numbered 1, 2, 3, each step opening with an italic-accented heading, a short paragraph, a coloured-dot checklist and a product proof — comparison line charts, a row of real newsroom screenshots, an outreach inbox. Hand-drawn pencil arrows and notes point at CTAs and charts to add warmth. Customer video thumbnails sit in a collage beside chat-style quotes, and thin marquees of one-line reviews run between bands. A dark CTA band and a dense dark sitemap footer close it.