Practice

Item: Practice
Rating: 7.8

Creative brand-building house launching and growing brands.

practice.inc Save page

7.8/10MABTU rating

Home

/about

DESKTOP · 1440 × 11,379/ ↗

MOBILE · 390

Section outline · Home

01heroMulticolour wordmark, tagline with italic word
02workTwo-column case image grid
03aboutTagged photo strip708
04aboutCopy with illustrated photo730
05newsCollage of coloured rounded cards2,792
06workFour image cards1,357
07locationsStudio photo with live city clocks
08footerGreen, big eye mark and wordmark

Rating · Home

Visual design8.3

UX & clarity7.6

Originality8.2

Craft & consistency8.0

Motion6.5

Performance & a11y7.0

This page scores 7.8; the site score weights the home page double.

Main colours

Light·white background·vivid

Typography

SIheading · font · self-hosted SIbody · font · self-hosted

Stack & style

Sanity Vue Tailwind CSS

Bold typography Editorial Playful Photography-led Bento grid Custom cursor Marquee Service area list Sticky header Testimonial slider

Also: Netlify, Google Analytics

Design DNA

Giant wordmark with each letter in a different primary colour, a centred tagline with one italic serif word, then a two-column grid of full-colour case images with small brand-coloured client names. 'We build and grow brands' strip of tagged photos, a split partnership block and a 'Lately' collage of rounded cards in yellow, red, navy and black holding press lists, awards and podcast. Initiatives grid, a studio photo with a live city clock list, and a green footer with a huge eye symbol and wordmark.

Worth borrowing

Client names set in each client's own brand colour and type under the case images.
A Lately board of rounded coloured cards mixing press links, awards and podcasts.
City rows with live local time as the office list.