Design DNA
Template: pale blue-grey canvas (#F1F4F7) with near-black ink (#15181C) and a dark slate hero photo of two hikers under the word 'Beyond' in a large light serif. Serif headlines at 40-60px over small grotesque body copy; tiny bracketed eyebrows ('[ SINCE 2015 - 48 JOURNEYS ]'). Sections: split intro with a fanned stack of three rounded landscape photos, a 'Pick the landscape' route table (thumbnail, name, nights, price, arrow), a full-bleed hiking-line photo band with centred serif, one large testimonial plus three small quote cards, journal cards, and a dark footer with newsletter. Pill buttons with a white circular arrow knob.