OUTFIT by ++hellohello

Item: OUTFIT by ++hellohello
Rating: 7.4

Apparel and merch store from the hellohello design studio.

outfit.hellohello.is Save page

7.4/10MABTU rating

/product/command-k

DESKTOP · 1440 × 4,061/ ↗

OUTFIT by ++hellohello Home page, desktop

MOBILE · 390

OUTFIT by ++hellohello Home page, mobile

Section outline · Home

01heroOUTFIT429
02hero495
03features grid1,991
04footer691

Rating · Home

Visual design7.8

UX & clarity7.3

Originality7.6

Craft & consistency7.6

Motion6.0

Performance & a11y7.0

This page scores 7.4; the site score weights the home page double.

Main colours

Light & dark toggle·light grey background·vivid

Typography

Fontheading · font · self-hosted Fontbody · font · self-hosted

Stack & style

Next.js Lenis React Tailwind CSS

Minimal Bold typography Monochrome Swiss grid Custom cursor Smooth scroll Theme toggle

Also: Vercel, Google Tag Manager

Design DNA

Cream page, everything in one pure red: a full-width heavy grotesk OUTFIT® wordmark, a thin red rule and a four-column meta row of small text. Products sit in an irregular grid of different image sizes and offsets with name, price and a red dot category label under each. Closes with a large two-line red statement and a ©26 mark, then a tidy multi-column footer. Theme dots top right.

Worth borrowing

Break a product grid into deliberately uneven tile sizes and offsets on a strict column system.
Run the entire store in one ink colour on cream, including photos' captions and rules.
End the catalogue with a big witty two-line statement set in the wordmark face.