Otherway

Item: Otherway
Rating: 7.2

Global design and communications studio building brands.

otherway.com Save page

7.2/10MABTU rating

/work/strongbow-brand

DESKTOP · 1440 × 8,290/ ↗

MOBILE · 390

Section outline · Home

01heroFull-bleed campaign image with wordmark
02statementBlack band centred statement900
03workTwo-column case grid with captions3,348
04blogThree text cards1,222
05footerPink gradient, giant wordmark, group logos1,800

Rating · Home

Visual design7.6

UX & clarity7.4

Originality7.0

Craft & consistency7.5

Motion6.0

Performance & a11y7.0

This page scores 7.2; the site score weights the home page double.

Main colours

Mixed sections·dark grey background·muted

Typography

Maison Neueheading · sans · self-hosted Maison Neuebody · sans · self-hosted

Stack & style

Lenis Webflow Swiper GSAP GSAP ScrollTrigger Adobe Fonts jQuery SplitType / Splitting

Minimal Bold typography Photography-led Hero carousel Hero video Logo cloud Smooth scroll Tabs Text reveal

Also: Google Analytics, Cloudflare, Meta Pixel

Design DNA

A full-bleed campaign image hero with the custom reversed-letter wordmark and a tiny pill nav, then a black band with a centred two-line sans statement. Selected work is a two-column grid of large product and campaign photos with small title and one-line captions, a 'See all work' link, featured news cards, and a pink gradient footer with a huge wordmark, contact columns and group logos.

Worth borrowing

Rotate the hero between client campaign images with the studio wordmark over them.
Two-line captions under work tiles: client name plus a one-line outcome.
Soft pink gradient footer holding an oversized wordmark.