Noho

Item: Noho
Rating: 7.8

Sustainable, playful chairs designed in New Zealand.

noho.ink Save page

7.8/10MABTU rating

Home

DESKTOP · 1440 × 14,538/ ↗

MOBILE · 390

Section outline · Home

01heroHeadline left, staggered colour-backdrop photo grid right
02statementCentred headline with inline material thumbnails
03productsTwo large chair tiles with price, colour swatches, buy buttons
04featuresThree stat cards: recycled nylon, renewable electricity, warranty566
05galleryStrip of colour-backdrop people photos553
06storiesPhoto row of customer homes486
07quizTwo-tab quiz and question form422
08testimonialsQuote cards with portraits600
09awardsThree-column awards table by product and year832
10blogHorizontal article cards4,079
11faqChair photo left, accordion right715
12instagramThree photo cards693
13footerNewsletter, links, giant 'happy modern' wordmark695

Rating · Home

Visual design8.1

UX & clarity7.8

Originality7.8

Craft & consistency7.8

Motion6.5

Performance & a11y8.0

This page scores 7.8; the site score weights the home page double.

Main colours

Light·off white background·mono

Typography

Switzerheading · sans · self-hosted Switzerbody · sans · self-hosted

Design DNA

Oatmeal and taupe palette with a tight, heavy grotesque for large statements and tiny body copy. The hero pairs a left-aligned headline with a staggered grid of square photos of people sitting on chairs against saturated purple, red, olive and yellow backdrops. Headlines embed small inline product thumbnails between words. Two big product tiles show a chair on flat colour with price, colour dots and Buy/Learn more buttons. Then three stat cards, a photo strip, a quiz form, an awards table in three columns, story cards, FAQ, Instagram and a huge lowercase 'happy modern' footer wordmark.

Worth borrowing

Drop small product thumbnails inline between words of a headline to make materials tangible.
Shoot people with the product against flat saturated backdrops and tile them in a staggered grid.
List awards as a quiet three-column table (programme, award, year) instead of badge logos.