New Studio

Item: New Studio
Rating: 7.4

New York brand transformation studio for strategy, design and digital.

7.4/10MABTU rating

DESKTOP · 1440 × 7,677/ ↗

MOBILE · 390

Section outline · Home

01heroBlue satin render, centred serif headline, glass nav bar56
02introTwo-line serif statement on grey900
03featureInteractive project preview panel with thumbnails1,222
04workMixed-size photographic case grid with tag pills2,739
05ctaFull-width sketch photo with overlaid serif and button810
06blogThree journal cards881
07footerPure blue footer, ruled link rows1,245

Rating · Home

Visual design8.0

UX & clarity7.4

Originality7.7

Craft & consistency7.6

Motion7.0

Performance & a11y5.0

This page scores 7.4; the site score weights the home page double.

Main colours

Light·off white background·vivid

Typography

Martina Plantijnheading · serif · self-hosted Founders Groteskbody · sans · self-hosted

Stack & style

Lenis Next.js React Three.js Tailwind CSS Sanity WebGL canvas

Minimal Editorial Photography-led Custom cursor Hamburger-only nav Smooth scroll Sticky header Transparent header

Also: Vercel

Design DNA

Full-bleed hero of rendered electric-blue satin with a white serif headline mixing roman and italic words (Transforming Brands, Building Futures), melting into a light grey canvas. Below, a two-line ambition statement in the same serif, then an interactive project preview, and a Selected Work grid alternating one full-width photo with pairs of smaller case images, each with tiny tag pills. A journal row of three cards precedes a saturated pure-blue footer with a serif CTA and hairline-ruled link columns.

Worth borrowing

Set headlines in a serif that swaps single words into italic for emphasis (new possible, inevitable by design).
Close the page with a full saturated brand-blue footer block using hairline rules to separate sitemap, visit and work-with-us rows.
Alternate one full-width case photo with an asymmetric pair of smaller ones to pace a work grid.