Design DNA
Cream and blush canvas framed by faint art-nouveau line ornaments, with an ultra-condensed deco display face in antique gold, a script for 'Beauty for Every Skin' and small spaced caps. A dark product-photo hero leads to a plum 'Our Philosophy' band with gold deco arches, a cream mission statement, a giant 'Ingredients' word behind a product jar with four ingredient tiles, moody blue-and-gold product photography with a catalogue button, stacked letter-style review cards under a huge 'Reviews that stole our hearts' headline and a black footer with a full-width gold wordmark.